January (Zoom) 01/11/2023

A Sneak Preview of Space Base California

What does a destination guest experience have in common with the first people to paint on cave walls? Stories, it turns out, are how the human brain constructs reality. This relaxed and entertaining presentation will focus on how we design guest experiences from selecting high-tech ride systems to picking color palettes. Our speaker will explore how a multi-disciplinary team is bringing Space Base California to life in Lompoc. This planned destination, adjacent to Vandenberg Space Force Base, will offer an entirely new way to educate, inspire, and entertain.

Bob Allen, Creative Director of Pale Blue Dot Ventures and Founder and Chief Storytelling Officer of IDEAS

Bob Allen has held a variety of positions with Disney's live entertainment divisions at Disneyland, Disney World, and Disneyland International. He's led teams designing several attractions that would become part of EPCOT, including Spaceship Earth and The American Adventure. He was responsible for all facilities and services at Disney-MGM Studios as well as the operation of Disney IDEAS (Innovation Design Entertainment Art and Storytelling), a full-service content studio. In 2001, he formed Integrity Arts and Technology, Inc, which bought out IDEAS. Today, IDEAS is a branding and experience design firm using the power of purposeful storytelling to create brands, transform organizational cultures, and design and enhance immersive experiences. IDEAS' 3500+ diverse projects have included designing urban developments in China, re-engineering the Walter Reed Hospital patient experience, designing the guest experience for Spaceport America, inventing new genres of themed entertainment, and creating an original animated series helping school kids to be more fit.